This guide aims to provide bar, restaurant and retail workers, like you, with everything needed to plan and execute successful marketing campaigns. This guide covers everything from why marketing is necessary in the first place, to the role branding has in a business's success, to SEO and marketing strategies that drive business through your doors.
In today’s world, bars, restaurants and retail shops get found online before ever stepping in the door. The path for how consumers land on your website comes from strategies and tactics outlined in this guide. For businesses like yours to attract new customers, convince them to return and establish a seamless brand experience, it requires a robust and well-oiled marketing strategy and plan. While there are many moving parts to operating a bar, restaurant or retail business, marketing is one of the (if not the most) important pieces to the puzzle. But what are the benefits?
Marketing has many benefits, the most obvious of which is driving online visitors and foot traffic to your place of business. But there are tons of other benefits to integrating marketing efforts into your daily operations. These include: