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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Maggie Mahar

Maggie Mahar
Writer and Chicago native. Has a greeting card for every occasion. Plant mom and Provi employee since 2017. Marketing Manager.

7 Tips to Boost Employee Loyalty at Your Restaurant

In an industry as competitive as Food and Bev, boosting employee loyalty is ongoing battle. Aside fr...

A Bar Manager's Guide to Rehiring Furloughed Employees

Chances are, you’ve had to furlough some of (if not most of) your employees during the Coronavirus o...

How Covid-19 is Impacting the Wine Industry

As the novel Coronavirus continues to run its course, the beverage industry is still feeling the imp...

New Beer Releases: May 11th - May 15th

Although Spring may look a little different this year, it's still an opportune time to enjoy an ice ...

Kitchen Confidential: Perfecting To-Go Cocktail Delivery

The idea of a cocktail to-go has always presented a bit of a head-scratching, “What if?” scenario fo...

7 Ways to Support Your Essential, On-Site Staff

In most parts of the country, restaurants are feeling the pain -- even more so than other industries...

8 Ways to Build a Killer Team Culture at Your Bar or Restaurant

Culture is an often-repeated buzzword within the working world. It’s more often heard in corporate s...

How Coronavirus is Impacting the Craft Beer Industry

Beer has always been there for us. It’s the Great Mediator. It has always given us an excuse to soci...

How Restaurants Can Leverage Delivery Apps Amid COVID-19

Like it or not, food delivery services like Grubhub and UberEats are here to stay. The rising consum...

Craft Breweries Offering Beer To-Go By State

Normally we'd be posting about new beer releases today. But, as you know, thing's aren't normal righ...

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