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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Maggie Mahar

Maggie Mahar
Writer and Chicago native. Has a greeting card for every occasion. Plant mom and Provi employee since 2017. Marketing Manager.

How E-Commerce is Impacting Bars and Restaurants

E-commerce has changed the way consumers shop -- that’s hardly news. From everyday retail to niche p...

Coronavirus (COVID-19): How Food and Beverage is Coping

We aren’t going to pull any punches here: the restaurant business is usually the first to take a hit...

The Latest News on COVID-19's Impact on Bars & Restaurants

Many industries are beginning to feel the effects of the coronavirus (COVID-19) outbreak. But none m...

New Beer Releases: March 8th - March 13th

Flowers are bloomin', beers are brewin' and Spring is just around the corner (March 19th to be exact...

A Bar Manager's Guide To Acing a Health Inspection

No matter how clean and how orderly your restaurant is, health inspection anxiety seems like an enti...

Why Organic Beer Should Be On Your Radar

Remember the great corn syrup battle of Superbowl 2019? When two of the largest beer manufacturers b...

Restaurant Predictive Analytics and Big Data

The data revolution is here. With a never-ending focus on improving customer and patron experience, ...

New Beer Releases: February 24th - March 1st

Every other week, I sit down and scour the internet for the latest and greatest in beer releases. It...

The Hottest On-Premise Alcohol Trends, Top Products & Popular Styles

2019. Wow. What a year for the beverage industry. We really gotta hand it to White Claw for giving e...

3 Colorado Alcohol Trends to Watch in 2020

2019 was a wild year for the beverage industry. Trends ebbed and flowed rapidly, directly impacting ...

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