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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Maggie Mahar

Maggie Mahar
Writer and Chicago native. Has a greeting card for every occasion. Plant mom and Provi employee since 2017. Marketing Manager.

Eliminating Tips: Here's Why It Doesn't Work

For many bar professionals, tipping provides the lifeblood of their paychecks. It’s not extra money,...

New Beer Releases: November 21st - 29th

You love beer. We love tellin' you about it. It's a win-win. And this week, we've got a whole slew o...

How to Build a Restaurant Brand

The restaurant industry is as competitive as ever. Each week, it seems harder and harder to keep you...

Taking Advantage of Restaurant Trends: A How-To Guide

We’ve done trend-predicting before, and although it’s great to stay abreast of the latest-and-greate...

New Beer Releases: November 4th through the 15th

Alright folks. We're slowly transitioning from pumpkin spice to peppermint. There's 17 days until Th...

How to Reduce Restaurant Employee Turnover

Cost of employee turnover in restaurant industry Per TDn2K's 2018 Recruiting and Turnover Report, th...

New Beer Releases: October 21st - 31st

You may be surprised to find a Christmas Ale on this list. Yes, you read that right -- a CHRISTMAS A...

The Most Haunted Bars in America

It’s that time of year again. Time to get weird. Time to get spooked. So, for those feeling the spir...

The Art of Serving Absinthe

Through no fault of its own (but perhaps the fault of its proponents), absinthe has achieved legenda...

10 Fall-Friendly Brews Your Bar Is Missing

During the autumnal beer-drinking season, ‘variety’ is a concept that seems almost entirely nonexist...

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