It’s that time of year again. Your bar is gearing up for yet another riveting season of March Madness. Last year's cancellation makes this year's even more special. More than likely your guests have their brackets set and their upsets locked in. And although we all love the suspense of a great buzzer-beater, there shouldn’t be any uncertainty when it comes to the quality of the whiskey you serve.
Our suggestion? Stick with Jack Daniel's. It's this season's true MVP alongside Jack Honey, Jack Fire, and newest to the JD team, Jack Apple. Every single drop is charcoal-mellowed for an exceptionally smooth finish, taste-tested for quality and matured in hand-crafted barrels. But you know that. You already have it behind the bar! We came up with 4 sales-driving cocktail ideas using Jack Daniel's, just in time for March Madness.
Jack & Coke Peach Mule
Did you know that basketball was invented using two peach baskets and a soccer ball? Tell that to your guests as you whip them up this super quick Jack & Coke Peach Mule. Turns out peaches make a great twist on the classic Jack & Coke too! Simply combine 1.5 parts Jack Daniel’s Tennessee Whiskey, 1.5 parts Coca-Cola and a quarter part peach liqueur. Give it a shake, strain & top with ginger beer.
Tennesse Honey & Lemonade
Your guests don't want to miss a moment of the game. Luckily, this Tennessee Honey & Lemonade cocktail is quicker to make than a pump-fake. On top of being an all-around great cocktail, it's a total crown pleaser. All you need is 2 parts Jack Daniel’s Tennessee Honey and any lemonade! The great thing about this cocktail is that it can easily be batched to serve 8-10 people at a time. Just add 1 part Jack Honey, 3 parts lemonade and ½ part chilled water. Top with fresh lemon wheels and serve.
Jack Fire Margarita
Tequila isn’t the only ingredient needed to make a great margarita. Recently, spicy margaritas have become all-the-rage and we’ve found the best way to give this classic cocktail a little kick with Jack Daniel’s Tennessee Fire. Combine 1.5 parts Jack Fire, 1 part lime juice and ½ part agave syrup. Shake, strain and garnish with a lime wheel!
Jack Apple Fizz
This cocktail keeps things light & refreshing with the crisp finish of green apple, perfect for those afternoon games. Combine 2 parts Jack Apple, ⅔ parts Lemon Juice, and top with ⅓ part soda water. Garnish with a lemon wheel for added flair.
What a roster of possible cocktails for game day! That’s what’s so great about Jack Daniel’s Tennessee Whiskey and all the Jack Daniel’s Flavors. There’s so much versatility in the ways you can create and customize the perfect cocktail that your guests will love. All the more reason to consider adding this lineup to your beverage menu this March Madness season.
Please Drink Responsibly. Responsibility.org
Tennessee Whiskey, 40% Alc. by Vol. (80 proof.) Distilled and bottled by Jack Daniel Distillery, Lynchburg, Tennessee.
JACK DANIEL'S and OLD NO. 7 are registered trademarks. ©2021 Jack Daniel's. All rights reserved.
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