Summer is on the way, and we have a lot to celebrate! Tequila is the fastest-growing spirits category in the US, and 36% of the tequila business is generated between May and July (Numerator, 2020). By offering the highest quality tequila at an affordable price, el Jimador is the perfect choice for your summer cocktail program.
The summer tequila craze kicks off with Cinco de Mayo–a holiday celebrated by 40 million people in the US. Tequila is the top drink of choice for the occasion—even over beer! Margaritas (41%) and shots (37%) are the most popular ways tequila is consumed for Cinco (BF Holidays Research 2018). Even though Cinco is not a huge holiday in Mexico, Hispanic Americans are the most likely demographic to celebrate the holiday (Latinum 2019), which makes el Jimador an even clearer choice, as we over-index with Hispanic consumers versus the tequila category (Numerator 2018).
This year for Cinco de Mayo, el Jimador invites consumers to #CincoWithMe - no matter how they plan to celebrate! Whether it’s at their favorite on-premise establishment, in the backyard with friends, or virtually with those they can’t be with just yet, we want to make sure everyone is able to celebrate safely and responsibly. We have partnered with some friends of the brand to help us show how they are choosing to celebrate this year, including artist Moncho 1929, mixologist Mariena Mercer, and several food & lifestyle influencers across the country.
There are many ways you can help consumers celebrate the season. In the on-premise, consider offering margarita & taco ‘flights’ with sample-sized pours of different flavors, or featuring a simple, but well-crafted, pitcher of margaritas. Pre-batching the perfect margarita is also a great way to offer a consistent and speedy cocktail experience for consumers. Retailers can consider offering take-home recipe cards, as well as cross-merchandising displays with mixers, snacks, and garnishes for an easy shopping experience. Displays are of the utmost importance because 42% of Cinco shoppers purchase tequila from a display within the store (BF Holidays Research 2018)!
HOW TO MAKE:
Pour the tequila, lime juice, orange juice, and simple syrup into a shaker with ice and give it a shake. Strain it into a glass with fresh ice, and garnish with an orange wheel and lime wheel. Cheers! For step-by-step instructions, you can find the el Jimador Fresh Margarita recipe video here.
INGREDIENTS:
HOW TO MAKE:
Pour your tequila and lime juice into a glass with ice. Then, add a pinch of salt and top with grapefruit soda. Give it a stir, and garnish with lime wheels. Cheers! For step-by-step instructions, you can find the el Jimador Authentic Paloma recipe video here.
Ask your sales rep for even MORE el Jimador cocktail ideas, or check out our social feeds for recipes: Instagram, Facebook, Pinterest.
El Jimador was created for all to enjoy together. In 1994, el Jimador was born at the legendary Casa Herradura Distillery in Amatitán, Jalisco, Mexico. It was made to honor the proud Jimadores who harvest the agave plant, so it needed to be high quality, while also being approachable -- because true Jimadores believe good tequila should be available and accessible to all. Made with 100% blue Weber agave, the all-natural fermentation, and double distillation process give it notes of sweet agave, crisp citrus, and herbal undertones.
El Jimador revolutionized the 100% agave tequila category and is now one of the top-selling tequila brands in the world (IWSR 2020). Today, el Jimador Tequila proudly continues its tradition in making a quality spirit that can be poured for any occasion.
Enjoy 100% Responsibly.
Tequila El Jimador, 40% Alc. by Vol., Imported by Brown-Forman, Louisville, KY.
el Jimador is a registered trademark. ©2021 Brown-Forman.