We’ve said it before, and we’ll say it again: rum is on the rise!
In 2018, rum showed gains in case and dollar growth in the ultra-premium and premium segments.* Innovative bartenders are starting to approach aged rums with the same enthusiasm and respect for tradition as they did with bourbon and rye.
As a result, bartenders are treating rums like any other brown spirit and swapping them into classic cocktails in place of whiskey in drinks like Old Fashioneds, Boulevardiers and Hot Toddy’s.
For more on the various styles of rum and how to incorporate different styles of rum into your menu, we turn to our own Beverage Development Manager Michael Page who has provided the below detailed breakdown of all-things rum.
Industrial White Rum
Rhum Agricole Blanc
Lightly Aged Rums
Aged Rums/Premium Rum/Sipping Rum
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