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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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January 2024: New Beer, Wine and Spirit Releases

Introducing January's new featured product releases courtesy of Beverage Media Group's latest print ...

How Bars Can Plan and Promote New Year’s Eve Celebrations

With 2024 rapping at the door, it’s time for bars and restaurants to start planning their New Year’s...

December 2023: New Beer, Wine and Spirit Releases

Introducing December's new featured product releases courtesy of Beverage Media Group's latest print...

Expert Picks from Provi, SevenFifty Daily & Beverage Media Group’s 2023 Holiday Guide

Introducing the 2023 Holiday Guide from Provi, in collaboration with the editors of SevenFifty Daily...

Toast to the Holidays: Wines Your Customers Want for a Festive Celebration

The holiday season is the perfect time to indulge in a glass of wine or two. Whether your customers ...

How Wine & Spirit Retailers Can Prepare for the End-Of-Year Holidays

Off-premise retailers, aka wine and spirit stores, are well aware of the importance of the end-of-ye...

Getting Ready for the Holidays — How Bars Can Prepare for the Season

Just like that, the holiday season is here. For bars, restaurants and retailers, it’s an especially ...

November 2023: New Beer, Wine and Spirit Releases

Introducing November's new featured product releases courtesy of Beverage Media Group's latest print...

What’s New in Whiskey: Trends and Innovations Driving the Category Forward

A few weeks into the fall season, consumer preferences for spirits shift. Popular summer categories ...

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