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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Key Profit Metrics Indicating Successful Management

Management sets the tone for how your entire bar or restaurant will run. All too often, we see resta...

10 Bar & Retail Promotion Ideas to Drive Labor Day Weekend Sales

Labor Day weekend is summer’s last hurrah before the fall season arrives. For the bar and restaurant...

How Many Drinks Are Left in That Bottle?

Product waste accounts for thousands of dollars in lost profits at bars each year. Human error is ju...

7 Ways to Market Seasonal Menu Changes at your Bar or Restaurant

There was a time when seasonal menu changes were a niche move that only worked for a handful of esta...

August 2023: New Beer, Wine and Spirit Releases

Together, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s (BMG) iconic...

10 Traits to Look for When Interviewing Bartenders

Searching for the right bartender can seem like searching for that pot of gold that’s supposed to be...

Managing Bar Costs: Practical Tips for Budgeting and Financial Control

Operating a bar is a careful balancing act. On one hand, you must manage the bar’s output and qualit...

Restaurant Daily Closing Checklist Examples

For many restaurants and bars, closing shifts can be incredibly busy and chaotic. At the end of a sh...

Tito’s Vodka: A Craft Distillery Success Story

In the latest Provi Pulse Report, Tito’s Handmade Vodka is the fastest-growing product nationwide. T...

What’s New in Vodka: Unveiling the Latest Trends Revolutionizing the Category

Vodka has been the number-one-selling spirit in America since the 1970s, but recent headlines would ...

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