THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

6 Tips on Surviving New Years Eve at Your Bar or Restaurant

Ah, New Year’s Eve... For better or for worse, we meet again. For the laypeople, that may mean a time to toast to the year that once was, and also to the year that could be. It’s a time to aspire to b...

Low-Cost, High Margin: 10 Wickedly Profitable Cocktails

Note: Figures referenced in this report come from a recent BevSpot report on cocktail profitability.

19 min read

New Beer Releases: December 6th - 13th

Anyone else feel like December has already been packed with beer-related happenings? Not to mention, quite a few new releases. And we've got 'em all right here! Got a new beer coming out soon? Let us ...

6 min read

Are Food Halls The New Food Trucks?

When Food Trucks first burst onto the culinary scene, you’d have thought they were gonna bankrupt the restaurant industry. In the early 2010s, we were entering food truck saturation. Since then, a new...

The Slow Season: A Restaurant Survival Guide

The hospitality business is a seasonal one, there’s no doubt about that. One minute we’re turning people away, and the next minute we’re begging someone to walk through the door. Seasons may affect di...

6 min read

Eliminating Tips: Here's Why It Doesn't Work

For many bar professionals, tipping provides the lifeblood of their paychecks. It’s not extra money, it is the money. In our industry, $0.00 paychecks are common, with the entirety of an employee’s wa...

1 min read

Stock Up Alert: Black Wednesday's Top Ordered Beer and Spirits

Brace for impact. Black Wednesday is upon us and this year is expected to be bigger than ever. If you’re reading this, then you probably know what it is. But, for the uninitiated, it’s the “biggest pa...

18 min read

New Beer Releases: November 21st - 29th

You love beer. We love tellin' you about it. It's a win-win. And this week, we've got a whole slew of new releases headed our way. Heads-up, we've officially entered stout season. If you don't like wh...

6 min read

Restaurant Branding: A Strategy For Success

The restaurant industry is as competitive as ever. Each week, it seems harder and harder to keep your nose ahead of the pack. In addition to being a perpetually crowded marketplace, the hospitality in...

6 min read

Taking Advantage of Restaurant Trends: A How-To Guide

We’ve done trend-predicting before, and although it’s great to stay abreast of the latest-and-greatest, it does leave one question...So what? Once you’ve got the trends figured out, what’s next? Knowi...

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