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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Open Hand Service Method: Creating an Unforgettable Dining Experience

In the competitive world of restaurants, it is crucial to distinguish yourself from others to achiev...

Gratuity vs. Tip: Debating Automatic Gratuity in Restaurants

Gratuity and tipping are synonymous with the service industry. It’s one of the many things that keep...

June 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

10 Summer Promotion Ideas for Bars and Restaurants

Summer is high time for bars, restaurants and retail shops. Consumers flock to barrooms to unwind an...

The History and Rise of the Aperol Spritz

What is it about summer and its sweltering heat that has us longing to bake beachside in Italy or pe...

The Top 10 Ready-to-Drink Brands Fueling the Bev-Alc Scene

Every time that warmer weather starts to rear its head, people start getting the itch. What itch? Th...

Have We Reached Peak RTD? An Inside Look at the Latest Data

Ready-to-drink or most often referred to as RTD is an emerging category that’s risen from a niche in...

May 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

Sotol — What It Is and How To Use It

There are more than 200 species of agave around the world with over 50 of them used to produce Mezca...

A Dash of Bitters Goes a Long Way: Revamping Your Cocktail Menu

Defined as ‘spirits infused with herbs and spices’, bitters as we know them today are popular additi...

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