THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

IPA Beer: A Complete Style Guide

  • by: Maggie Mahar
  • On: 6, Sep 2019
34 min read
8 min read

IPA Beer: A Complete Style Guide

America’s love affair with the IPA doesn’t seem to be going anywhere, anytime soon. The style of beer has risen to prominence over the past few decades, perhaps due to the versatility that can be clai...

15 min read

New Beer Releases: September 1st - 13th

Trigger warning: You are about to read a list of new and fall-inspired beer releases. If you can't handle it, and are still stuck on the idea of summer, we ask that you kindly and respectively x out o...

5 min read

Green Thinking: The Skinny on Restaurant Sustainability

The world is ending, and we are all going to die.

6 min read

Bar Concepts: On Trendy Vs. Trendy --A Handy Roadmap

It’s 2019. The cocktail renaissance boomed a few years ago, and has since pleasantly matured into a mellow, enjoyable hum. Yet, you walk into the city’s newest bar, and are greeted with the worst sort...

7 min read

5 Celebrity Alcohol Brands That Aren't One-Hit Wonders

There’s no shortage of celebrity-endorsed booze out there. For some segment of the population, celebrity ownership/branding/marketing/whatever can be a welcome sign of quality. For others (being in th...

7 min read

Mexico's 3,000-Year Fight to Protect Tequila's Cultural Status

For a lot of folks out there, tequila is the ‘wild child’ in the spirits family. It’s got an (admittedly well-earned) reputation as the life of the party. While we won’t argue that tequila is a good w...

19 min read

New Beer Releases: August 17th - August 31st

We've got limited edition releases. We've got collaborations. We've even got a beer that was inspired by a series of scrapbooks found lying on a curb. This is a lineup fit for even the most finicky of...

3 min read

How to Navigate the Wide World of Rum

We’ve said it before, and we’ll say it again: rum is on the rise! In 2018, rum showed gains in case and dollar growth in the ultra-premium and premium segments.* Innovative bartenders are starting to ...

6 min read

The Drunken Midnight Ride that Saved American Rum

In most American classrooms, students learn about Paul Revere’s midnight ride -- about his warning that the British were en-route to the Americas. 

7 min read

Japanese Whiskey is Running Dry: Here's What it Means for You

Certainly, there was once a time when good whiskey came exclusively from Scotland, Ireland, or America’s heartland, but that era has come and gone. Over the past decade, Japan has risen to prominence ...

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