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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Non Alcoholic Cocktails to Bring in New Clientele to Your Restaurant

Whether it’s for health reasons or just a personal choice, it’s hard to ignore the increase in deman...

February 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

Top-Selling Black-Owned & Founded Beer, Wine and Spirits

February is Black History Month and to celebrate, we’re taking a deep dive into Provi marketplace da...

What is a West Coast IPA? Hazy IPA Styles Explained

Hazy IPAs were seen as a trend not long ago with little expectation of the cloudy fan favorite to be...

Tart Ales and Sour Beers are Growing in the US Market

Sour beers have grown in popularity in recent years. It’s speculated that the exceptionally refreshi...

13 Black-Owned & Founded Brands Transforming the Alcohol Industry

Alcohol has been around for a long time. How long? While the first "fermented drink" can be traced b...

Tips on Selling Rosé in Your Establishment

Rose isn’t a specific type of grape like most types of wine, but rather, a descriptor for the wine-m...

3 Trends That Will Define Bev-Alc in 2023

The beverage alcohol industry is in a constant state of flux. Categories and subcategories trend up ...

Checking In: The State of Beer, Wine and Spirits in 2023

With 2023 in full swing, we looked to kick the new year off right by taking a deep dive into the lat...

Beer Industry Trends of 2022 (and the Beer Outlook For 2023)

The beer industry is constantly shifting and keeping track is important to stay on top of it to rema...

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