THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

The Bar Industry's Endless Pursuit of the Millennial Dollar

  • by: Maggie Mahar
  • On: 31, May 2019
23 min read
5 min read

The Bar Industry's Endless Pursuit of the Millennial Dollar

Way, way back in 2015, Forrester Research declared: “While some businesses must target millennials because of the nature of their products, most do not need to. When such companies do pine for twenty-...

24 min read

New Beer Releases: May 14th through May 24th

Memorial weekend is upon us, kicking off the unofficial start of the summer season. And nothin' pairs with sunshine quite like brand new beers. We've got everything from crisp, thirst-quenching lagers...

24 min read

New Beer Releases: May 1st through May 14th

Ain't no party like a new beer release party! This week we explore everything from ciders to shandies- just in time for summer. There's nothing quite like warm weather, a patio and an ice cold beer. A...

7 min read

A Brief, Not-Too-Bitter History of IPA Beer

There are times when it feels like the IPA single-handedly carries the craft beer industry. Over the past twenty years, the hoppy style of beer has arrived and then some, becoming the genre-of-choice ...

7 min read

A Case For The Canned Cocktail

Canned cocktails. What a time to be alive.

6 min read

Derby Day Cocktails: Mint Juleps Claim to Fame

Look -- we don’t know much about horse racing, pink suits, or big hats.

29 min read

New Beer Releases: April 16th through April 30th

Longer days mean more time to enjoy your favorite beverages! This week we explore everything from sours with a bite to crisp and refreshing IPA's. There's a little something on our list for even the p...

6 min read

The Tequila Alternatives You Need Behind Your Bar

Don’t get us wrong -- we love a good añejo But when you look more closely at the canon of native Mexican spirits, there’s more than just tequila. Like so many places all over the world, Mexico has a r...

45 min read

New Beer Releases: April 1st through April 15th

It's only a matter of time before winter finally breaks its death grip upon us. While we may not be sure if the sun will come out tomorrow, we can be sure of these new Spring beer releases. It's that ...

6 min read

Drinking, Game of Thrones Style: 3 Historical Drinks To Celebrate Westeros

Note: This article is spoiler-free.

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