THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

How To (Profitably) Price Wine

  • by: Maggie Mahar
  • On: 18, Feb 2020
24 min read

How To (Profitably) Price Wine

There’s undoubtedly a fine art to pricing wine. It’s not an easy task in the slightest, and it’s also the key ‘make or break’ point for the long-term success of a wine list (and in some cases, an enti...

5 Genius Promotion Ideas for Bars and Restaurants

Promotions are no small part of the restaurant game. While everyone would love for their businesses to get by on word-of-mouth alone, that’s an extremely rare situation for a restaurant to be in. In r...

Bar Inventory Hurdles and How To Overcome Them

It may not be fun, but taking inventory accurately is a critical part of running a restaurant or bar. Profit margins in the hospitality business are notoriously slim, and the product we bring in is of...

Inventory Hacks to Reduce Bar Costs

We know firsthand that taking inventory might not be on your ‘favorite things’ list. Inventory days often mean arriving early or staying late at the job, for one thing. But, the reality remains -- pro...

Hospitality Hiring Cheat Sheet: 10 Skills to Look For

Your bar is going to live or die off of the people running it, and that’s no secret. Great employees make a great restaurant. And with employee turnover in restaurants being notoriously high, that mak...

Last-Minute Valentine's Day Ideas For your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

How To Identify Your Bar's Customer Base And Boost Your Business

One of the hardest parts about opening a bar is figuring out who you’re selling to, and who is going to be actually drinking at your bar. Is it the 21-25, hard-partying crowd? Or is it the late-twenti...

6 Tips on Surviving New Years Eve at Your Bar or Restaurant

Ah, New Year’s Eve... For better or for worse, we meet again. For the laypeople, that may mean a time to toast to the year that once was, and also to the year that could be. It’s a time to aspire to b...

Low-Cost, High Margin: 10 Wickedly Profitable Cocktails

Note: Figures referenced in this report come from a recent BevSpot report on cocktail profitability.

The Slow Season: A Restaurant Survival Guide

The hospitality business is a seasonal one, there’s no doubt about that. One minute we’re turning people away, and the next minute we’re begging someone to walk through the door. Seasons may affect di...

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