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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Quality Over Quantity: How Gen Z's Drinking Trends Are Shaping the Future of Alcohol

Behavioral and consumer trends shift with each generation, but none more than with Gen Z. The impact...

3 Powerful Takeaways from Provi & SevenFifty Daily’s 2023 Beverage Industry Career & Salary Survey Report

What’s it like to work in today’s beverage alcohol industry? Nearly four years since the onset of th...

Tito’s Vodka: A Craft Distillery Success Story

In the latest Provi Pulse Report, Tito’s Handmade Vodka is the fastest-growing product nationwide. T...

Ways to Create a More Diverse, Equitable & Inclusive Bar and Restaurant Workplace

What’s most important to a bar, restaurant or retail business? Financial success and relevance are u...

13 Black-Owned & Founded Brands Transforming the Alcohol Industry

Alcohol has been around for a long time. How long? While the first "fermented drink" can be traced b...

How Athletic Brewing Co. Introduced Non-Alcoholic Craft Beer to the Masses

In recent years, non-alcoholic (NA) beer, wine and zero-proof spirits have been on the rise. Accordi...

The Rise of the Booze-Free Bar

Each year gives rise to new trends in the beverage alcohol industry. Some are niche while others tra...

LGBTQ+ Inclusivity in the Bev Alcohol Scene

While still a minority within the bev-alc scene, the LGBTQ+ community in the industry is definitely ...

8 LGBTQ+ Bars in Chicago You Can’t Miss This Pride

With Pride month in full swing, everyone in the colorful city of Chicago is in search of the latest ...

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