THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

Restaurant Branding: A Strategy For Success

  • by: Maggie Mahar
  • On: 20, Nov 2019
27 min read
6 min read

Restaurant Branding: A Strategy For Success

The restaurant industry is as competitive as ever. Each week, it seems harder and harder to keep your nose ahead of the pack. In addition to being a perpetually crowded marketplace, the hospitality in...

6 min read

Reduce Restaurant Employee Turnover With These 5 Easy Tips

Per TDn2K's 2018 Recruiting and Turnover Report, the average cost of turnover per manager for restaurants is $13,867. Oof.

Customer Loyalty: How to Keep 'Em Coming Back To Your Bar

In the past, we’ve spoken about employee loyalty and reducing staff turnover. Today, we’re talking about a different kind of loyalty. Repeat guests and regulars are, often, the heart and soul of a res...

6 min read

The Most Haunted Bars in America

It’s that time of year again. Time to get weird. Time to get spooked. So, for those feeling the spirit, we’ve put together a list of our favorite haunted haunts to check out this Halloween.

7 min read

Absinthe - Everything You're Too Afraid To Ask

Through no fault of its own (but perhaps the fault of its proponents), absinthe has achieved legendary status. Mentions of the spirit bring to mind Victorian-era images of Dorian-Grey-esque mischief. ...

7 min read

Chicago's Top-Selling Beer: Modelo Especial

Alright, well, technically...Old Style was never the king of Chicago. For years, Miller Lite was in fact the top dog of the Windy City. But true to their fighting spirit, Modelo Especial has finally s...

8 min read

Oktoberfest Beer: Everything You Need To Know

Fall means different things to different people. To us at Provi (and we suspect many of you), fall means Oktoberfest. Although the official festival takes place in Munich, the global allure of any boo...

8 min read

IPA Beer: A Complete Style Guide

America’s love affair with the IPA doesn’t seem to be going anywhere, anytime soon. The style of beer has risen to prominence over the past few decades, perhaps due to the versatility that can be clai...

5 min read

Green Thinking: The Skinny on Restaurant Sustainability

The world is ending, and we are all going to die.

6 min read

Bar Concepts: On Trendy Vs. Trendy --A Handy Roadmap

It’s 2019. The cocktail renaissance boomed a few years ago, and has since pleasantly matured into a mellow, enjoyable hum. Yet, you walk into the city’s newest bar, and are greeted with the worst sort...

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