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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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5 Celebrity Alcohol Brands That Aren't One-Hit Wonders

There’s no shortage of celebrity-endorsed booze out there. For some segment of the population, celeb...

Mexico's 3,000-Year Fight to Protect Tequila's Cultural Status

For a lot of folks out there, tequila is the ‘wild child’ in the spirits family. It’s got an (admitt...

The Drunken Midnight Ride that Saved American Rum

In most American classrooms, students learn about Paul Revere’s midnight ride -- about his warning t...

Libation Celebration: The Ultimate Guide to International Beer Day

These days, it seems like America has a pretty good handle on all things hoppy and brewed. But, Augu...

Virtue is Making America's Best Cider

America’s revitalized interest in cider isn’t exactly a secret, and it’s certainly not breaking news...

Dogfish Head's Sam Calagione: From Weird to Wonderful

When we started research for this article, we thought Dogfish Head Brewery would be the ‘story of un...

The Ultimate Bar Guide: Surviving The Fourth

It’s that lovely time of year again. Stars, stripes, and brewskis are sure to abound this fourth of ...

Chicago Beer History: A Timeline

Today, there are nearly 200 breweries in the Chicagoland area. In fact, Chicago has become the de-fa...

Tiki Bar Culture: The History, and How to Open & Stock a Tiki Bar

Upon entering Lost Lake or Smugglers’ Cove, we are overwhelmed with nostalgia. Nostalgia for a time ...

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