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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Pouring a spirit into a cocktail glass

Maximize Margins and Increase Profitability for Your Bar or Retail Store

Pricing beer, wine and spirits is a skilled balancing act and a key ‘make or break’ point for the long-term success of a business. This guide will equip you with all the tips and best practices for pricing your beer, wine and spirits for profitability this year.

Here's what's inside:

  • An in-depth guide on how to maximize margins and increase profitability for your bar or retail store
  • Tips on how to find your markup percentages, find your margins, calculate pour costs and set your prices
  • Step-by-step instructions for pricing beer, wine and spirits including when to adjust your prices