The Beverage Alcohol Trends That Shaped Buyer Behavior in 2022

This year's report dives into everything from the explosive growth of ready-to-drink (RTD) to the impact of viral trends on social media. We also look at the evolution of the beverage alcohol ecommerce as a whole, and how all of these trends collectively influence how on- and off-premise buyers manage inventory and order wholesale alcohol for their businesses. Here's a glance at what's included in the Provi Pulse Report. 

What's in the report

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Trending Up

Sales across RTD Canned Cocktails Accelerate

Consumers Want More Premium Products

Why Premiumization Continues Its March Across Beverage Alcohol

Going Viral

How On- and Off-Premise Buying Behavior is Shaped by Pop Culture

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Beverage Alcohol Technology Evolves

On The Rise

How Conscious Consumption is Driven by Sustainability, Minority-Owned and No- and Low-ABV