This year's report dives into everything from the explosive growth of ready-to-drink (RTD) to the impact of viral trends on social media. We also look at the evolution of the beverage alcohol ecommerce as a whole, and how all of these trends collectively influence how on- and off-premise buyers manage inventory and order wholesale alcohol for their businesses. Here's a glance at what's included in the Provi Pulse Report.
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Sales across RTD Canned Cocktails Accelerate
Why Premiumization Continues Its March Across Beverage Alcohol
How On- and Off-Premise Buying Behavior is Shaped by Pop Culture
Beverage Alcohol Technology Evolves
How Conscious Consumption is Driven by Sustainability, Minority-Owned and No- and Low-ABV