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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Cocktail Menu

Creating a great cocktail menu takes planning and execution

Discover how to engineer your cocktail menu for profitability, write the best cocktail descriptions and ensure there are options for every guest.

Here's what's inside

  • Guide to engineering menus for profitability
  • The psychology of great menu design
  • Flavor matrix to balance out your drink options
  • Cocktail description best practices